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Diagram by author

There are only two hard things in Computer Science: cache invalidation and naming things.

— Phil Karlton

Is it a joke, a truism, or both? The saying comes up fairly often during design (naming) and debugging why you…


The T-shirt is in the mail


And Ruby is the perfect language to start


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It's Probably Not What You Think


When you are your brand, it can be hard to distinguish the two.

Photo by Jose Silva

The Breakthrough Series

Choosing the right name is hard but not impossible


Breakthrough Series

Sometimes less is more

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Applying interval training techniques to work

Photo by Bruno Nascimento on Unsplash

Darren Broemmer

President of The Broemmer Group, technologist, panelist on the Ruby Rogues podcast, speaker at RailsConf, life hacker.

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